Sparkle & Elegance: The History and Characteristics of Sherman Vintage Costume Jewelry
Sparkle & Elegance: The History and Characteristics of Sherman Vintage Costume Jewelry
If you’ve ever held a piece of Sherman jewelry in your hand, you know it’s something special. Renowned for its dazzling rhinestones, quality craftsmanship, and timeless elegance, Sherman vintage costume jewelry has become one of the most collectible names in mid-century fashion jewelry. Whether you're a seasoned collector or just discovering vintage treasures, Sherman is a name worth knowing.
Vintage Sherman Green Rhinestone Necklace, Vaseline or Uranium Glass, 1950s
The Story Behind the Sparkle
Sherman jewelry was founded in 1947 by Gustave Sherman in Montreal, Canada. From the very beginning, the company set itself apart with a clear goal: to create costume jewelry with the beauty and quality of fine jewelry. Gustave Sherman believed that women deserved affordable elegance—and he delivered.
Sherman jewelry was primarily sold in high-end department stores across Canada and the United States, often displayed in velvet boxes to highlight their upscale presentation. The brand remained in operation until around 1981, producing a limited volume of jewelry compared to larger companies like Trifari or Coro. That limited production only adds to the rarity and desirability of Sherman pieces today.
Vintage Sherman Blue Rhinestone Necklace, Rhodium Plated, 1960s
Characteristics of Sherman Jewelry
Sherman jewelry is instantly recognizable for its unmatched sparkle and precision. Here are some of the standout features that make Sherman designs so collectible:
Rhinestone Brilliance: Sherman used only the highest quality rhinestones, often sourced from Austria. Many pieces feature Swarovski crystals in dazzling, vibrant colors that have stood the test of time.
Color Coordination: One of Sherman’s signature looks is the use of monochromatic or tone-on-tone designs—pieces entirely made of sapphire blue, emerald green, or aurora borealis stones, for example.
Exceptional Plating: Most Sherman pieces were plated in rhodium, a bright, durable metal that resists tarnishing and gives the jewelry a fine-jewelry feel. You’ll also find some gold-tone and japanned (black) finishes in their line.
Intricate Settings: Sherman settings are meticulously crafted. Prong-set stones, layered construction, and complex arrangements of rhinestones give the pieces their signature depth and shine.
Signed Pieces: Look for the “Sherman” signature, usually found in script or block letters on the back of brooches, clips, or inside bracelets. Some pieces were unsigned, especially earrings, but the quality and style often give them away.
Vintage Sherman Snowflake Rhinestone Brooch, Aurora Borealis, 1960s
Why Collect Sherman Jewelry?
Collectors adore Sherman jewelry not only for its beauty but also for its craftsmanship and rarity. Because Sherman never mass-produced their items and focused on quality over quantity, each piece feels like a luxurious find.
Sherman’s work is especially prized among vintage jewelry enthusiasts in Canada and continues to gain recognition worldwide. Prices have steadily increased over the years, especially for mint-condition sets and rare colors like deep fuchsia or vivid turquoise.
Vintage Sherman Pink Grey Wreath Rhinestone Brooch, Rhodium Plated, 1950s
Tips for Buying Sherman Vintage Jewelry
Condition matters – Seek out pieces with all rhinestones intact and no signs of darkening or metal wear.
Originality adds value – Sets with matching earrings, bracelets, or necklaces are highly collectible.
Buy from reputable sellers – Because Sherman is so collectible, fakes or misattributed pieces exist. Educate yourself on identifying real signatures and hallmark traits.
Display with care – Store your Sherman jewelry away from moisture and harsh light to preserve its brilliance.
Sherman Green & Blue Rhinestone Earrings, Gold Plated, 1960s Vintage Jewelry
Whether you’re drawn in by the glittering rhinestones or the exceptional design, Sherman vintage costume jewelry remains a brilliant reflection of mid-century glamour. It’s a testament to what costume jewelry can be when treated with the same reverence as fine jewelry—and that’s exactly what Gustave Sherman intended.
Do you have a favorite Sherman piece in your collection? Please share it in the comments!